BAC Foundations

The Job to Be Done (BAC Workshop 1)


Description
Client Journey

What this workshop is about

As small business advisors we want give all of our clients a professional service experience.
A challenge is that every meeting is different and every client must be serviced differently.
However the real problem is how we can create a client journey which is both flexible and standardized at the same time.
The truth is that trust is created both through consistency and customization.
That’s why we need to be able to take clients through an individual client journey rather than a generic client journey.

What you will learn
In this workshop you will discuss with other advisors how to create high-quality customer journeys.
The take-away from this workshop is:
- How to onboard clients for future success
- How to assess and triage clients
- How to define the scope of work
- How to secure implementation
- How to track and report results to all stakeholders
Content
  • Introduction
  • Introduction to the Business Advisor Certificate (BAC) (06:47)
  • Introduction to Client Journey: The Job to Be Done (02:38)
  • Personal Confidence Scorecard: Client Journey
  • Advisor Insights: The Job to Be Done (07:28)
  • The Client Company Journey (03:01)
  • Framework: The Client Company Journey
  • #1 Client Onboarding
  • Client Onboarding: A First Good Impression (05:42)
  • Homework: Design the Onboarding Process for Your Clients
  • #2 Scoping of Work
  • Advisor Insights: Scoping of Work (05:36)
  • Scoping of Work: Advise To Make a Difference (03:09)
  • Goal Setting Deep Dive (03:09)
  • Advisor Insights: Need assessment Deep Dive (03:40)
  • Need assessment Deep Dive (02:33)
  • Homework: Assessment of Clients
  • Decision Time: Scoping of work (10:31)
  • Decision Sheet: Know your Clients and Define The Scope of Work
  • #3 Resource Sharing
  • Resource Sharing: Get Clients What they Need (04:42)
  • Decision Sheet: The Client Company Resources
  • Decision Time: Resource Sharing (12:51)
  • #4 Coaching & Guidance
  • Coaching & Guidance: Get Clients What They need (05:28)
  • Homework: Create a Consistent Coaching Practice
  • #5 Evaluation & Reporting
  • Evaluation & Reporting (09:10)
  • Homework: Reporting That Makes a Difference
  • Wrap Up
  • Wrap up: How to Design your Onboarding Process (02:44)
  • Decision Time: Wrap up (09:16)
  • Decision Sheet: The Client Company Journey
Completion rules
  • All units must be completed